Apple officially announced the iPhone smart phone SE

Apple has officially announced a little while ago about the smart phone "iPhone SEI" iPhone SE, which is a smaller version, and less expensive than the smart phone iPhone is aimed at the company's US mobile lovers who do not prefer large screens.

Said Tim Cook, CEO of the company at the event hosted by the city of Cupertino, Calif. There is more than one billion users of Apple computers worldwide, also touched on the subject of safety and stressed that the company will not compromise on the privacy of users.

The company revealed that it has sold more than 30 million phone iPhone screen measuring 4 inches, and the reason for this is its small size and ease of use.

The months targeting technology company in the world the new her lost smartphone, which comes 4 inches WVGA screen, emerging markets, including China, the largest market in the world, which comes in the framework of the US company's quest to stop the decline in sales of the most important products.

The launch phone "iPhone SEI" iPhone Apple II SE attempt to acquire a medium-hardware market already crowded specifications, after a failed attempt three years ago

With regard to the specifications, the device includes a wizard-type "no 9" A9, which offers the same performance of the phone "iPhone 6 S", and twice the performance of the phone "iphone 5s." It features sensitive to fingerprints to secure the phone and use it with e-payment service, "Bai Apple" Apple Pay.

And regales "iPhone SEI" structure of aluminum, which has a rearview camera accurately 12 Mijaksla with a double and is capable of shooting video accurately 4K Flash, as well as other front accurately 5 Mijaxlat supports "flash Retina" feature to provide appropriate when taking pictures Alselva lighting, also supports "live images" live photos feature.

Apple plans to launch the phone company at a price of US $ 399 for the model 16 Jijaaata, and is priced at $ 499 for the model 64 Jijaaata. This phone will be available for pre-order on Thursday, to put on 31 March / March.

It is noteworthy that the smaller size of the new phone comes after Apple's move to increase the screen size in a high-spec phones iPhone 6 and iPhone OS 6, which launched by the year 2014, as the first came WVGA screen of 4.7 inches and the other measuring 5.5 inches.

The Apple company had said last January that it expects a decline in iPhone sales in the first quarter of this year compared to the same duration of last year, the first decline of its kind since it entered the smart phone market nine years ago.

It is noteworthy that the "IDC" market research firm IDC rise in smart devices operating sales of the Android operating system this year, with a market share of the global market about 83%, also expects a slight decline in iPhone sales, to fall to 15%.

The phone "iPhone SEI" second Apple attempts in the category of medium-spec phones, after the phone "iphone 5c" iPhone 5c which was launched in 2013 and came Bhecal is made of plastic. Despite the initial excitement given to the phone, but he did not achieve the desired sales prompted the company to shut down production.

With regard to the "Apple Watch", Tim Cook said that Apple Smart hours are best sellers around the world, then they won the first user satisfaction in it.

Apple revealed during her event today is also a set of bracelets made of plastic and nylon woven smart for her watch, which come in different colors, as Cook announced that the price of time now will start from $ 299.

The company also announced the addition of many new applications to the TV "TV OS" tvOS, along with many new features, such as folders on the home screen platform