Snapchat acquires transform faces into graphical symbols Inc.

Snapchat agreed to acquire "Betstrebs" Bitstrips, a startup that develops a kind of expressive symbols known as "Batmuja" Bitmoji, according to the site said: "Fortune" Fortune Thursday.

Although none of the parties to the deal was not announced officially, but the site quoted one of its sources as saying that the value of the deal amounted to about $ 100 million, part of which will pay in cash, while the other part will remain shares.

The Bitstrips company was founded in 2007 to help users build a comic figure, but it turned in 2014 to focus on the creation of symbolic images cardboard can be shared across the Internet.

The Canadian company owns the application allows the user to choose between a range of forms of faces, skin colors, and other features that allow it to form a symbolic image of "Avatar," Avatar express it.

The site Fortune that it is not yet clear what it intends snapchat to do with the company, but is believed to own the latter technique may help them to integrate emoticons and Avatars.

The snapchat a social networking platform that allows users to send photos and videos to their friends as a service characterized disappear after to see the other party, in addition to the "stories" Stories that everyone can see it, and lasts for elongated.

The application uses snapchat, which was launched in 2011, more than 100 million active users per day, the vast majority of them belong to the age group between 13 and 35 years.


Application by 41% of teens who aged between 13 and 17 years, according to a study conducted by the "Pew" Research Center last year, making it the third most social media fame after Facebook and Anstagram used.