Seeks messaging service photographer snapchat to attract major brands to advertise has, through Boasting a length of time spent by their users a day, which is close to half an hour.
And the transfer site "Business Insider" Business Insider source said he was beginning to snapchat informed potential advertisers that active users per day, the more than 100 million, spend all day about 25-30 minutes to apply.
As he told snapchat advertisers, according to the site, that 60% of these active users do not just see what others are posting, but they also publish whether it's an image or a chat with a friend.
The "Business Insider", who said that a spokesman for snapchat assured him the numbers, that the company compares its application, known in the video, which automatically disappears and feature filters and content that attracts the Millennial Generation, with television advertising, which is still her lion's share of ad spending .
A study conducted by the company "Nielsen" Nielsen commissioned by snapchat itself showed that the service up to 41% of all young people between the ages of 18 and 34 years who live in the United States, and these points are calculated in its favor, given that only 6% of this age group see television networks.
In order to make themselves attractive to advertisers on traditional television networks, the snapchat measure and regulate the ads that appear on the application of the same standards that are used to measure television advertising.
While seeking snapchat to establish itself as the best alternative for TV commercials and achieve the same profits generated by these ads, they have begun to adopt this type of advertising needed by advertisers and they're looking for measurements.
The site "Fortune" Fortune has been first on Thursday reported snapchat approved the acquisition of the "Betstrebs" Bitstrips, a startup that develops a kind of expressive symbols known as "Batmuja" Bitmoji
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