Apple announced on Monday for her new iPhone SE, which holds a screen measuring 4 inches and is sold at a starting price of $ 399, making it one of the cheapest phones put forward by Apple at all, and without sacrificing specifications as the device has essentially the same as the last prominent phone specifications iPhone 6S .
Although the audience greeted the new Apple phone with some apathy, and I suppose it's just an attempt by Apple to further proliferation in the middle phones controlled by the Android market, and this is true in part, but it seems that Apple is not considering various global markets as much as she thinks in increasing its stake market in East Asia markets, and more specifically in the Chinese markets.
Apple attaches to the Chinese market much attention, and despite the fact that its organs are expensive in general, and especially for the Chinese market as the market, but the company acquires, according to a recent study published by IHS company's third in China after both Xiaoma and Huawei, traditionally has two companies OIE, especially for Xiaoma , to put phones is characterized by strong and the quality of the hardware industry medium approach to the price of the new phone from Apple prices specifications.
And sweeping the Chinese market is currently a wave of phones that are termed phones (upper middle class) from companies such as "OnePlus" OnePlus and "OBO" Oppo and "in vivo" Vivo and "mezzo" in addition to the Meizu "Xiaoma" Xiaomi course. Most of these phones come high-res screen, and objects made of metal, and large memories, and sold at a price of half a prominent phone prices, such as "Samsung Galaxy S 7" or "iPhone 6 feed."
Although Samsung is the first company worldwide smart phone market in terms of number of charged devices, but it occupies sixth place on the Chinese market, the main reason for this is that they have not been able to compete with Xiaoma and sisters on the middle class phones. In fact, not only Samsung, but most of the other famous companies have not been able, whether we're talking about Motorola, for example, or Sony or HTC or LG to compete in the medium hardware market, because the phones that belong to this category, presented by famous companies always come high price ratio to its specifications, this will be the best solution for the Chinese user is resorting to Xiaoma or OnePlus and other similar companies.
Apple realized very well that the competition now is on the mobile market (upper middle class), and no longer mainly on the leading phone market as was the case during the past years, so the launch iPhone SE phone aims to kill two birds with one stone, the first is to increase its share of global in this market, and the second and perhaps more importantly for Apple is to increase its share in the Chinese market specifically, a massive market that now competing companies to engage them.
While most users are no longer in Europe or America or the Middle East, they want phones with small screens, which measure 4 inches still very in vogue and a favorite in China and other East Asian markets, this seems due to all these factors that Apple made an iPhone SE In thinking only one word: China! There is nothing wrong then that made some sales in other markets
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