Concluded Monday evening in the Qatari capital Doha, the World Summit on Media events session reviewed the speakers importance of the target audience base and the use of the best technology and means to expand to reach new audiences in light of stiff competition taking place in the media institutions at various levels.
And participated in the meeting -alta moderated by broadcaster and presenter of the observatory program at Al Jazeera Hazem Abu Tefh- both assistant professor in the School of Journalism at Northwestern University in Qatar Justin Martin, Maria Risa executive director and managing editor of the network "Reppler," the vice president of the International News Agency Associated Press John Danizewska, and chairman of the board and CEO of Independent Media Group, South Africa Survey Iqbal, the head of the Arab section agency Deutsche Welle German Nasser Shrouf.
Survey
He drew attention presentation by Martin highlighted the results of a prospective study included six Arab countries, namely Egypt, Lebanon, Qatar, Saudi Arabia, Tunisia and the UAE have focused on how the public abuse in these countries with the news, and it was the highlight findings that people where watching the news on TV more than a follow-up on the Internet, except for Diameter
For example, 88% of respondents in Egypt follow the news on TV compared to 38% watch it on the Internet, and in Lebanon, 93% watch it on TV and 49% watch it on the Internet, while the ratio in Qatar, 40% of those who watch it on TV and 56% for those who watch it on the Internet.
Other interesting findings of the study that more people paid last year to watch the sport on the Internet than those who paid to watch sitcoms or news, and was the senior figure in the UAE, where 16% of respondents said they had paid to watch sports on the Internet compared with 6% for Series television and 10% of the news, while the lowest came from Egypt, where 1% of respondents said they had paid to watch sports channels, while no one pays to watch sitcoms or news.
It is also pointed out that the Twitter topped the social networking services as more sources employed by users to elicit news by 34%, followed by YouTube (20%) Anstagram by 12%, while communicating months network solved globally Facebook ranked fourth by 9% and then snapchat by 7%.
Reppler and Agos
In turn, Risa provided clarification on Reppler network that thrive in the Philippines, said she informational social network that uses curriculum attracting hearts and minds of the news through a technique called "Maud Navigator" or search engine according to the mood and said that the network combines the best traditions of journalism with citizen journalism and it came spokeswoman examples show the network's success in influencing official decisions
Risa reviewed the importance of social networking in figures networks, such as the network of Facebook if the state would have been the third-largest country in the world, and it is a daily participation of more than 1.5 million content, and that there are more than one hundred million accounts on Twitter, and that the images "Flickr" service includes more 3.6 billion of the image, and Youtube has one billion daily views, and thirty hours of video are filed every minute of it, and that the number of blogs exceeded two hundred million.
Turning to the spokeswoman of the project "Agos" and said that gathered government actions with civic participation, social platform to assist communities in dealing with climate change and disaster risk reduction
In turn, Danizewska occur and Shrouf for news agency Associated Press, Deutsche Welle, respectively, and the efforts of each agency to develop a way to provide services and keep abreast of the latest technology, such as the use snapchat sites and other communication in order to reach a new audience was not possible to reach him by.
The Survey has pointed to the role played by his organization through the acquisition of a number of traditional newspapers and invent a new style of marketing and preparation of content, such as leaving university students contribute in the writing of news or the preparation of reports, and reviewed some of the examples that confirm the success of his foundation's work, eliminating the idea that traditional journalism is on its way to extinction, he said
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